These days, it’s simply not enough to have a website that delivers a good product or service. To stand out from the crowd in an increasingly competitive online market, you need to ensure that your website delivers on all fronts by keeping your digital content, messaging and branding consistently on point.
So, what challenges might arise when optimizing your consumer brand website?
Well, some of the most common challenges Web Brand Managers face include:
- Consistently developing engaging content through multiple channels.
- Staying on top of any violations of commercial offers across all sites.
- Unifying brand story-telling and messaging across various different sources.
- Delivering excellent online shopping and self-service experience for customers.
While the above challenges will always require a human hand to tackle properly, it is worth remembering that there are a number of website governance tools in existence that can take much of the heavy lifting out of optimizing your consumer brand website.
With that in mind, it’s time to take a look at 5 tips that will help you ensure that your consumer brand website is achieving all of the above fronts and firing on all cylinders.
5 Tips for Optimizing Your Consumer Brand Website
Earlier this year, Monsido released the 2022 State of Websites report which surveyed digital professionals from across the globe. The questions in the survey were designed to uncover the main web optimization priorities for 2022. From this raw data we were able to gather keen insights into what communication leaders, specialists, marketers, and digital professionals are focusing on when it comes to the health of their websites. Based on this data, we've pulled together five tips that are particularly relevant for better digital delivery- and optimization of consumer brand websites in 2022:
Tip #1 Create unique content in multiple formats
When adding new content, try to take a fresh angle and use a strong headline that will capture your visitors' attention. Put yourself in your website visitors shoes and consider what information they will be seeking. Provide useful, relevant answers in multiple formats that cater to their different needs.
Tools like Monsido’s Quality Assurance module allow you to stay on top of multiple content contributions across your organization’s different domains, so you can be sure you are delivering on the above.
Tip #2 Unify all your branding, messaging and commercial offers
To create a website experience that successfully reinforces your organization's brand identity, you need to be sure that your messaging is in tune with your core value proposition every single time. It is therefore important to regularly review all of your messaging to ensure it is using a single voice that consistently reinforces your core values and strengths.
Tools like Monsido’s Policies module can help you to achieve just this by allowing you to detect and fix any content violations across all of your websites.
Tip #3 Deliver an excellent online shopping experience
In order to deliver an online shopping experience that caters to your visitors' wants and needs, it is important to be able to track and make sense of their behavior on your site. Once you understand exactly how visitors are engaging with your content, you can start to take meaningful steps to improve the user experience based on this information.
Tools like Monsido’s Heatmaps module help you connect with your website visitors by allowing you to understand how they actually interact with your pages.
Tip #4 Create smooth, customer centric experiences
At the end of the day, the easier your website is to navigate, the more likely it is that a greater number of visitors will engage with its content. Try to put yourself in your visitors shoes and consider if there are any points at which you could simplify or clarify your processes and information.
Tools like Monsido’s Policy module can help keep you on the right track by allowing you to create automated rules that scan all of your sites. By finding and fixing any potentially misleading violations of your brand messaging, you can ensure consistency in your online content and facilitate a smoother, more enjoyable website experience.
Tip #5 Optimize for Google’s new Core Web Vitals
Put simply, websites that offer a better user experience not only benefit website visitors, but will also be given a higher priority in Google search results going into the future. Ultimately, the faster and more responsive your website is, the better chance it has of ranking highly in Google search results. Basically, Google’s Core Web Vitals (CWV) are three performance metrics that assess real-world user experience by looking at loading performance, interactivity performance, and visual stability performance. If your site does not achieve a good score for all three of these metrics, its ranking results will inevitably suffer.
But before you stress too much about living up to CWV requirements, remember that tools like Monsido’s Performance module allow you to make a good first impression on your website visitors by eliminating various elements that are slowing down your site.
Although the above tips are certainly not comprehensive, they are without a doubt a good starting point that will keep you on the right track when optimizing your consumer brand website.
Final Thoughts & Key Takeaways
Creating and maintaining a powerful and trusted online brand is not an easy task, however it is a necessity for any organization that wishes to stay competitive in today’s digital environment.
By following the above five straightforward tips and leveraging available web governance technology, you can be sure that you are covering the basics in order to deliver a superior and consistent consumer brand experience that not only benefits your website visitors but also distinguishes you from your competitors.
Curious to see how your consumer brand website stacks up in 2022?Get a free scan of your website to see if we can find any content issues or errors. The Monsido Platform looks at a wide variety of website aspects, including content quality assurance, web accessibility, performance, SEO, data privacy and more.