Top UK Banks’ Websites Experience Benchmark Report 2023
Monsido analyzed the websites of the top United Kingdom (UK) Banks to determine their state, performance, and accessibility.
The following are the top performers in the areas of digital accessibility, content quality assurance, response time, performance, and search engine optimization (SEO).
Top 5 Websites Overall
In the overall score category, we highlight the websites of top Banks in the UK in terms of SEO, response time, performance, and accessibility.
We scanned a sample of 500 pages from the main publicly facing websites in the financial sector websites in the United Kingdom using Monsido’s Web Governance software during a two-week period in September 2023.
The champions with overall scores ranking in the top five for 2023 are listed below.
|Overall Ranking*||Bank Name|
|3rd||London Stock Exchange Group|
Top 5 Websites for Web Accessibility
In the United Kingdom, 24% of the population lives with some form of disability. Many of these people depend on digital accessibility. Your website should be accessible to everyone, regardless of age, level of digital competency, or disability. This is especially important for customers, employees, and future customers.
We advise achieving an accessibility compliance score of at least 70% for organizations using the Monsido platform in order to demonstrate progress towards compliance.
The average accessibility score for the report was 66.12, just above our recommended threshold.
The following five bank websites scored highest for digital accessibility in 2023.
|Ranking||Bank Name||Accessibility Compliance*|
|5th||Pershing Square Holdings Ord||71.42%|
Top 5 Websites for Content Quality Assurance
Monsido’s Content Quality Assurance module looks for misspellings, broken links, broken images, and readability issues. By working on quality assurance, you can decrease bounce rates, increase conversions, and improve your SEO, helping current and future customers more easily find the information they need about their accounts and your services.
The benchmark average for quality assurance in this report was just 73.37.
However, the banks’ websites listed below deserve credit for making an outstanding effort to raise the bar for content quality assurance.
|Ranking||Bank Name||Content Quality Assurance*|
|1st||F&C Investment Trust||100%|
|2nd||Greencoat UK Wind||100%|
|4th||Willis Towers Watson||99.2%|
Top 5 Websites for SEO
On-page SEO continues to have a crucial impact on search engine rankings. Neglecting essential elements, such as H1 tags, broken links, and excessive internal links, can negatively affect both your rankings and the overall experience of your visitors.
The average SEO score was 82.55.
We praise the following UK banks for taking leadership positions in the SEO category:
|Ranking||Bank Name||SEO Compliance*|
|3rd||London Stock Exchange Group||91.79%|
|5th||Standard Life Aberdeen||90.89%|
Top 5 Websites for Response Time
Ensuring a fast-loading website is essential for SEO, as it is a ranking factor utilized by Google, and enhances user experience. With the help of Monsido's Heartbeat module, you can monitor your website's performance, ensuring a positive user experience and avoiding any potential visitor frustration.
The United Kingdom top banks’ websites in this report had an average response time of 373.65 ms. Your score must be under 200 ms for you to be considered an excellent performer.
The following top five UK financial institutions can be proud of their exceptional response time results, however:
|Ranking||Bank Name||Average response time (ms)*|
|1st||London Stock Exchange Group||66 ms|
|2nd||Intermediate Capital Group||99 ms|
|3rd||NatWest Group||109 ms|
|4th||HSBC Holdings||111 ms|
|5th||Scottish Mortgage Investment Trust||113 ms|
Top 5 Websites for Performance Score
Assessing the overall website performance score (ranging from 0 to 100) using Google LightHouse and Core Web Vitals offers a comprehensive understanding of how factors such as visitor location, network speed, and device impact your site's performance. It provides valuable insights into the overall performance of your website.
The average desktop performance rating for this benchmark report was just 50.23. Monsido we suggest you aim for a score between 90 and 100.
Below is a list of the top five banks’ websites, based on their desktop performance score in this report.
|Ranking||Bank Name||Performance score (0-100)|
|1st||Pershing Square Holdings Ord||93|
|2nd||Greencoat UK Wind||89|
State of All the UK Banks’ Websites We Tested in This Report
We looked at 30 top bank websites in the United Kingdom for 2.5 weeks at the end of September 2023.
If you can’t find your financial institution name and are curious about what your website score will look like – scan your website here.
Are you on the list, and would you like to receive your in-depth results on all parts of your website?
Let's get in touch and discuss your results.
- 3i Group
- Admiral Group
- Allfunds Group
- F&C Investment Trust
- General Accident
- Greencoat UK Wind
- Hargreaves Lansdown
- HICL Infrastructure
- HSBC Holdings
- IG Group Holdings
- Intermediate Capital Group
- London Stock Exchange Group
- NatWest Group
- Pershing Square Holdings Ord
- Phoenix Group Holdings
- Scottish Mortgage Investment Trust
- St. James's Place
- Standard Chartered
- Standard Life Aberdeen
- Willis Towers Watson
- Janus Henderson Group
- Legal & General Group
- Lloyds Banking Group
Not on the list at all? We work with 1000s of organizations across many different sectors. We’d love the opportunity to scan your website and see how Monsido could help your organisation. Book a demo with us!
See How Your Website Scored in 2023
See your website's scan results and how your bank performed in this report.
We can also scan your internal user portal, if you need to review its performance.
How the rankings work
- Scanned a sample of 500 pages from the main publicly facing websites of the top 30 UK bank websites using Monsido’s Web Governance software during a two-week period in September 2023.
- Ranked the 30 financial websites based on their scores in Web Accessibility, Content Quality Assurance, SEO, and Response Time.
- Calculated the overall champions based on the average (weighted) ranking in all categories, prioritizing web accessibility, then content quality assurance, response time, and SEO and performance.
Improve Your Accessibility Rankings
Benefits of improving accessibility:
By building an accessible website, you open yourself up to a much larger audience as 1/5 of the world’s population is living with a disability that could prevent them from using your site.
Many web accessibility standards overlap with good SEO practices like ensuring descriptive alt and title attributes, checking for correct HTML, and offering a site map to users.
Enhanced User Experience and Quality Assurance
Accessibility means creating a website which provides a good experience for everyone, so when you ensure a good experience for users with disabilities, you can rest assured that your overall website experience and quality will improve.
Strengthen Brand Image and Reputation
Committing to accessibility is not just good for your users, but shows you take your social responsibility seriously and can benefit your brand. So make sure to promote your accessibility efforts.