Top UK Banks’ Websites Experience Benchmark Report 2023

In the overall score category, we highlight the websites of top Banks in the UK in terms of SEO, response time, performance, and accessibility.

We scanned a sample of 500 pages from the main publicly facing websites in the financial sector websites in the United Kingdom using Monsido’s Web Governance software during a two-week period in September 2023.

The champions with overall scores ranking in the top five for 2023 are listed below.

In the United Kingdom, 24% of the population lives with some form of disability. Many of these people depend on digital accessibility. Your website should be accessible to everyone, regardless of age, level of digital competency, or disability. This is especially important for customers, employees, and future customers.

We advise achieving an accessibility compliance score of at least 70% for organizations using the Monsido platform in order to demonstrate progress towards compliance.

The average accessibility score for the report was 66.12, just above our recommended threshold.

The following five bank websites scored highest for digital accessibility in 2023.

Monsido’s Content Quality Assurance module looks for misspellings, broken links, broken images, and readability issues. By working on quality assurance, you can decrease bounce rates, increase conversions, and improve your SEO, helping current and future customers more easily find the information they need about their accounts and your services.

The benchmark average for quality assurance in this report was just 73.37.

However, the banks’ websites listed below deserve credit for making an outstanding effort to raise the bar for content quality assurance.

On-page SEO continues to have a crucial impact on search engine rankings. Neglecting essential elements, such as H1 tags, broken links, and excessive internal links, can negatively affect both your rankings and the overall experience of your visitors.

The average SEO score was 82.55.

We praise the following UK banks for taking leadership positions in the SEO category:

Ensuring a fast-loading website is essential for SEO, as it is a ranking factor utilized by Google, and enhances user experience. With the help of Monsido's Heartbeat module, you can monitor your website's performance, ensuring a positive user experience and avoiding any potential visitor frustration.

The United Kingdom top banks’ websites in this report had an average response time of 373.65 ms. Your score must be under 200 ms for you to be considered an excellent performer.

The following top five UK financial institutions can be proud of their exceptional response time results, however:

Assessing the overall website performance score (ranging from 0 to 100) using Google LightHouse and Core Web Vitals offers a comprehensive understanding of how factors such as visitor location, network speed, and device impact your site's performance. It provides valuable insights into the overall performance of your website.

The average desktop performance rating for this benchmark report was just 50.23. Monsido we suggest you aim for a score between 90 and 100.

Below is a list of the top five banks’ websites, based on their desktop performance score in this report.

We looked at 30 top bank websites in the United Kingdom for 2.5 weeks at the end of September 2023.

If you can’t find your financial institution name and are curious about what your website score will look like – scan your website here.

Are you on the list, and would you like to receive your in-depth results on all parts of your website?

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See your website's scan results and how your bank performed in this report.

We can also scan your internal user portal, if you need to review its performance.

Monsido:

• Scanned a sample of 500 pages from the main publicly facing websites of the top 30 UK bank websites using Monsido’s Web Governance software during a two-week period in September 2023.
• Ranked the 30 financial websites based on their scores in Web Accessibility, Content Quality Assurance, SEO, and Response Time.
• Calculated the overall champions based on the average (weighted) ranking in all categories, prioritizing web accessibility, then content quality assurance, response time, and SEO and performance.