Top UK Banks’ Websites Experience Benchmark Report 2023

Monsido analyzed the websites of the top United Kingdom (UK) Banks to determine their state, performance, and accessibility.

The following are the top performers in the areas of digital accessibility, content quality assurance, response time, performance, and search engine optimization (SEO).

Illustration of laptop and bank

Top 5 Websites Overall

In the overall score category, we highlight the websites of top Banks in the UK in terms of SEO, response time, performance, and accessibility.

We scanned a sample of 500 pages from the main publicly facing websites in the financial sector websites in the United Kingdom using Monsido’s Web Governance software during a two-week period in September 2023.

The champions with overall scores ranking in the top five for 2023 are listed below.

*Overall Ranking is based on the average (weighted) ranking across all categories.
Overall Ranking* Bank Name
1st Standard Chartered
2nd HSBC Holdings
3rd London Stock Exchange Group
4th NatWest Group
5th Investec

Top 5 Websites for Web Accessibility

In the United Kingdom, 24% of the population lives with some form of disability. Many of these people depend on digital accessibility. Your website should be accessible to everyone, regardless of age, level of digital competency, or disability. This is especially important for customers, employees, and future customers.

We advise achieving an accessibility compliance score of at least 70% for organizations using the Monsido platform in order to demonstrate progress towards compliance.

The average accessibility score for the report was 66.12, just above our recommended threshold.

The following five bank websites scored highest for digital accessibility in 2023.

*Based on the number of WCAG 2.1 A & AA checks passed on the Monsido platform in a 500-page scan.
Ranking Bank Name Accessibility Compliance*
1st Admiral Group 100%
2nd Schroders 73%
3rd Allfunds Group 72.77%
4th General Accident 72.29%
5th Pershing Square Holdings Ord 71.42%

Top 5 Websites for Content Quality Assurance

Monsido’s Content Quality Assurance module looks for misspellings, broken links, broken images, and readability issues. By working on quality assurance, you can decrease bounce rates, increase conversions, and improve your SEO, helping current and future customers more easily find the information they need about their accounts and your services.

The benchmark average for quality assurance in this report was just 73.37.

However, the banks’ websites listed below deserve credit for making an outstanding effort to raise the bar for content quality assurance.

*Based on the number of pages without broken links, broken images, and misspellings.
Ranking Bank Name Content Quality Assurance*
1st F&C Investment Trust 100%
2nd Greencoat UK Wind 100%
3rd Beazley 99.2%
4th Willis Towers Watson 99.2%
5th M&G 98.4%

Top 5 Websites for SEO

On-page SEO continues to have a crucial impact on search engine rankings. Neglecting essential elements, such as H1 tags, broken links, and excessive internal links, can negatively affect both your rankings and the overall experience of your visitors.

The average SEO score was 82.55.

We praise the following UK banks for taking leadership positions in the SEO category:

*Based on the number of pages that are compliant with all Monsido SEO checks.
Ranking Bank Name SEO Compliance*
1st Barclays 94.43%
2nd Investec 91.97%
3rd London Stock Exchange Group 91.79%
4th Hargreaves Lansdown 91.78%
5th Standard Life Aberdeen 90.89%

Top 5 Websites for Response Time

Ensuring a fast-loading website is essential for SEO, as it is a ranking factor utilized by Google, and enhances user experience. With the help of Monsido's Heartbeat module, you can monitor your website's performance, ensuring a positive user experience and avoiding any potential visitor frustration.

The United Kingdom top banks’ websites in this report had an average response time of 373.65 ms. Your score must be under 200 ms for you to be considered an excellent performer.

The following top five UK financial institutions can be proud of their exceptional response time results, however:

*Average response time is based on average response time (ms) over a one week period in Monsido’s Heartbeat module.
Ranking Bank Name Average response time (ms)*
1st London Stock Exchange Group 66 ms
2nd Intermediate Capital Group 99 ms
3rd NatWest Group 109 ms
4th HSBC Holdings 111 ms
5th Scottish Mortgage Investment Trust 113 ms

Top 5 Websites for Performance Score

Assessing the overall website performance score (ranging from 0 to 100) using Google LightHouse and Core Web Vitals offers a comprehensive understanding of how factors such as visitor location, network speed, and device impact your site's performance. It provides valuable insights into the overall performance of your website.

The average desktop performance rating for this benchmark report was just 50.23. Monsido we suggest you aim for a score between 90 and 100.

Below is a list of the top five banks’ websites, based on their desktop performance score in this report.

Ranking Bank Name Performance score (0-100)
1st Pershing Square Holdings Ord 93
2nd Greencoat UK Wind 89
3rd M&G 85
4th Aviva 79
5th HSBC Holdings 70

State of All the UK Banks’ Websites We Tested in This Report

We looked at 30 top bank websites in the United Kingdom for 2.5 weeks at the end of September 2023.

If you can’t find your financial institution name and are curious about what your website score will look like – scan your website here.

Are you on the list, and would you like to receive your in-depth results on all parts of your website?

Let's get in touch and discuss your results.

  • 3i Group
  • Admiral Group
  • Allfunds Group
  • Aon
  • Aviva
  • Barclays
  • Beazley
  • F&C Investment Trust
  • General Accident
  • Greencoat UK Wind
  • Hargreaves Lansdown
  • HICL Infrastructure
  • HSBC Holdings
  • IG Group Holdings
  • Intermediate Capital Group
  • London Stock Exchange Group
  • M&G
  • NatWest Group
  • Pershing Square Holdings Ord
  • Phoenix Group Holdings
  • Prudential
  • Schroders
  • Scottish Mortgage Investment Trust
  • St. James's Place
  • Standard Chartered
  • Standard Life Aberdeen
  • Willis Towers Watson
  • Investec
  • Janus Henderson Group
  • Legal & General Group
  • Lloyds Banking Group

Not on the list at all? We work with 1000s of organizations across many different sectors. We’d love the opportunity to scan your website and see how Monsido could help your organisation. Book a demo with us!

See How Your Website Scored in 2023

See your website's scan results and how your bank performed in this report.

We can also scan your internal user portal, if you need to review its performance.

An illustration of graphs displaying analytics results inside the Monsido platform

How the rankings work


  • Scanned a sample of 500 pages from the main publicly facing websites of the top 30 UK bank websites using Monsido’s Web Governance software during a two-week period in September 2023.
  • Ranked the 30 financial websites based on their scores in Web Accessibility, Content Quality Assurance, SEO, and Response Time.
  • Calculated the overall champions based on the average (weighted) ranking in all categories, prioritizing web accessibility, then content quality assurance, response time, and SEO and performance.

Improve Your Accessibility Rankings

Benefits of improving accessibility:

Increased Audience

By building an accessible website, you open yourself up to a much larger audience as 1/5 of the world’s population is living with a disability that could prevent them from using your site.

Improved SEO

Many web accessibility standards overlap with good SEO practices like ensuring descriptive alt and title attributes, checking for correct HTML, and offering a site map to users.

Enhanced User Experience and Quality Assurance

Accessibility means creating a website which provides a good experience for everyone, so when you ensure a good experience for users with disabilities, you can rest assured that your overall website experience and quality will improve.

Strengthen Brand Image and Reputation

Committing to accessibility is not just good for your users, but shows you take your social responsibility seriously and can benefit your brand. So make sure to promote your accessibility efforts.

Monsido Accessibility Handbook