Top Australian Brands' Websites Benchmark Report 2022

Monsido analysed Top 30 Australian Brands’ Websites in 2022.

We are honored to present the latest winners in the categories of Web Accessibility, Content Quality Assurance, Response Time, and SEO.

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Top 5 Websites Overall

The Overall category highlights the best performing brands' websites for Web Accessibility, Content Quality Assurance, Response Time, and SEO. These websites received high overall rankings in 2022. Congratulations! Continue your good work!

*Overall Ranking is based on the average (weighted) ranking across all categories.
Overall Ranking* Brand Name
1st Kathmandu
2nd Cochlear
3rd Crown Resorts
4th Bega
5th Afterpay

Top 5 Websites for Web Accessibility

Accessible websites make it possible for anyone, regardless of age, digital proficiency, or disabilities, to use your website and access its content. Monsido performs a scan of your website to look for any potential problems that could obstruct web accessibility. It then provides you with recommendations on how to fix these problems, as well as an overview of how your website is performing. We advise businesses using the Monsido platform to achieve an accessibility compliance score of at least 70% in order to demonstrate a path toward compliance.

The Top 5 brands received the highest scores in 2022 for web accessibility.

*Based on the number of WCAG 2.1 A & AA checks passed on the Monsido platform in a 500-page scan.
Ranking Brand Name Accessibility Compliance*
1st Afterpay 85.78%
2nd T2 Tea 76.92%
3rd Officeworks 75.09%
4th Kathmandu 74.51%
5th Blundstone 74.05%

Top 5 Websites for Content Quality Assurance

Content Quality Assurance module looks for misspellings, broken links, broken images, and readability issues. By taking on quality assurance, you can decrease bounce rates, increase conversions, and improve your SEO, helping you to achieve your business goals. We congratulate the following brands for leading the way in the Content Quality Assurance category.

*Based on the number of pages without broken links, broken images, and misspellings.
Ranking Brand Name Quality Assurance Compliance*
1st Afterpay 100%
2nd T2 Tea 100%
3rd Officeworks 99.6%
4th Kathmandu 99.2%
5th Blundstone 98.06%

Top 5 Websites for SEO

On-page SEO still plays a major role in search engine rankings. Having common errors like missing H1 tags, broken links, and too many internal links on a page can harm your rankings and visitor experience. We applaud the following brands for leading the pack in the SEO category.

*Based on the number of pages that are compliant with all Monsido SEO checks.
Ranking Brand Name SEO Compliance*
1st Xero 99%
2nd Bunnings 98.07%
3rd Cochlear 97.83%
4th Bega 92.86%
5th Mecca 91.51%

Top 5 Websites for Response Time

Having a fast-loading website is critical not only for user experience but also for SEO as it is a Google ranking metric. Monsido’s Heartbeat module allows you to monitor your site’s performance to ensure a smooth user experience for your visitors and avoid any potential loss in business. These Top 5 brands should be proud of their impressive response time results.

*Average response time is based on average response time (ms) over a one week period in Monsido’s Heartbeat module.
Ranking Brand Name Average response time (ms)*
1st Cochlear 53ms
2nd Dusk 93ms
3rd Atlassian 107ms
4th Blundstone 119ms
5th Kathmandu 135ms

Top 5 Websites for Performance Score

Getting a pulse check on the overall website performance score (0-100) based on Google Web Vitals provides a comprehensive understanding of all measures that affect your site's performance based on a visitor’s location, network speed, and device. Here are the top 5 UK brand websites scoring high on ultimate website performance.

Ranking Brand Name Performance score (0-100)
1st Kathmandu 99
2nd Bega 81
3rd Cochlear 76
4th Aristocrat 75
5th Crown Resorts 74

All Australian Brands’ Websites We Tested

We analyzed the 30 TOP Australian Brands’ Websites for a period of 2.5 weeks during September 2022.

If you can’t find your brand name and you are curious about what your website score will look like - scan your website here.

Are you on the list and you want to know more details about your results? Let us discuss your results!

  • Afterpay
  • BWX Limited
  • CSR Limited
  • Crown Resorts
  • MYOB
  • Foxtel
  • Cochlear
  • Aristocrat
  • Xero
  • Bunnings
  • Ampol
  • Bega
  • Optus
  • Kathmandu
  • Santos
  • Koala
  • Atlassian
  • T2 Tea
  • Goodman Group
  • Stone and Wood
  • Dan Murphys
  • RM Williams
  • Qantas
  • Aesop
  • Tassal
  • Mecca
  • Blundstone
  • Penfolds
  • Princess Polly
  • Dusk
  • Officeworks

Not on the list at all? We work with 1000s of organizations across many different sectors. We’d love the opportunity to scan your website and see how Monsido could help your organisation. Book a demo with us!

See How Your BRAND Scored in 2022

See your website's scan results and how your brand performed in this report.

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How the rankings work


  • Scanned a sample of 500 pages from the main publicly facing websites of the 30 TOP Australian Brands’ Websites using Monsido’s Web Governance software during a one week period in September 2020.
  • Ranked the 30 TOP Australian Brands’ Websites based on their scores in Web Accessibility, Content Quality Assurance, SEO, and Response Time.
  • Calculated the Overall champions based on the average (weighted) ranking in all categories, prioritising Web Accessibility, then Content Quality Assurance, Response Time, and SEO.

Improve Your Accessibility Rankings

Benefits of improving accessibility:

Increased Audience

By building an accessible website, you open yourself up to a much larger audience as 1/5 of the world’s population is living with a disability that could prevent them from using your site.

Improved SEO

Many web accessibility standards overlap with good SEO practices like ensuring descriptive alt and title attributes, checking for correct HTML, and offering a site map to users.

Enhanced User Experience and Quality Assurance

Accessibility means creating a website which provides a good experience for everyone, so when you ensure a good experience for users with disabilities, you can rest assured that your overall website experience and quality will improve.

Strengthen Brand Image and Reputation

Committing to accessibility is not just good for your users, but shows you take your social responsibility seriously and can benefit your brand. So make sure to promote your accessibility efforts.

Monsido Accessibility Handbook