International School Websites in Southeast Asia Benchmark Report 2023

To measure the performance, accessibility, and state of online facilities of the top international schools in Southeast Asia, Monsido analyzed their websites.

Below are the top performers in digital accessibility, content quality assurance, SEO, response time, and performance.

Illustration of laptop, books, and a man holding flags

Top 5 Websites Overall

We highlight the most accessible, responsive, and top-performing international schools in Southeast Asia in our overall score category.

We scanned a sample of 500 pages from the main publicly facing websites of 30 international schools in Singapore, Malaysia, and Thailand using Monsido’s Web Governance software during a two-week period in July 2023.

The champions with overall scores ranking in the top 5 for July 2023 are listed below.

*Overall Ranking is based on the average (weighted) ranking across all categories.
Overall Ranking* School Name
1st St Andrews International School Bangkok
2nd Australian International School, Malaysia
3rd Australian International School, Singapore
4th Global Indian International School
5th Rugby School Thailand

Top 5 Websites for Web Accessibility

There are more than 700 million persons with disabilities in the Asia-Pacific region, who face substantial barriers to fully and effectively participate in society. Digital accessibility is vital to many of them. Everyone should be able to access your website, regardless of their age, level of digital competency, or disability. The importance of this is especially great for employees, students, and their families.

For organizations using the Monsido platform, we recommend achieving at least a 70% accessibility compliance score.

The average accessibility score for the report was 69.20% just below our recommended threshold.

The following 5 international Southeast Asia schools scored the highest for digital accessibility in July 2023.
*Based on the number of WCAG 2.1 A & AA checks passed on the Monsido platform in a 500-page scan.
Ranking School Name Accessibility Compliance*
1st Brighton College International School Bangkok 77%
2nd 100 Lambs International School 75.14%
3rd Tanglin Trust, The British International School, Singapore 71.64%
4th Regents International School Bangkok 71.48%
5th KIS International School 71.33%

Top 5 Websites for Content Quality Assurance

Content quality assurance in Monsido detects spelling errors, broken links, images, and readability issues. In addition to lowering bounce rates, increasing conversions, and improving SEO, quality assurance can help (future) students find information about their prospective education programs more easily.

The benchmark average for quality assurance in this report was just 67.54%.

The school's websites listed below deserve credit for making an outstanding effort to raise the bar for content quality assurance.

*Based on the number of pages without broken links, broken images, and misspellings.
Ranking School Name Content Quality Assurance*
1st 100 Lambs International School 100%
2nd North London Collegiate School (Singapore) 100%
3rd Tanglin Trust, The British International School, Singapore 99.56%
4th British International School, Phuket 99%
5th XCL World Academy (XWA) 97.8%

Top 5 Websites for SEO

On-page SEO continues to have a crucial impact on search engine rankings. Neglecting essential elements such as H1 tags, broken links, and excessive internal links can negatively affect both your rankings and your visitor’s overall experience.

The average SEO score was 83.76%

We praise the following schools for taking leadership positions in the SEO category.

*Based on the number of pages that are compliant with all Monsido SEO checks.
Ranking School Name SEO Compliance*
1st EtonHouse International School 93.72%
2nd Chatsworth International School 91.1%
3rd XCL World Academy (XWA) 89.92%
4th Harrow International School 89.88%
5th British International School Kuala Lumpur 89.66%

Top 5 Websites for Response Time

Ensuring a fast-loading website is essential for SEO, as it is a ranking factor utilized by Google, and enhances user experience. With the help of Monsido's Heartbeat module, you can monitor your website's performance, ensuring a positive user experience and averting any potential visitor frustration.

The schools’ websites in this report had an average response time of 1448.23 ms. Your score must be under 200 ms for you to be considered an excellent performer.

The following top five European high education institutions can be proud of their exceptional response time results.

*Average response time is based on average response time (ms) over a one week period in Monsido’s Heartbeat module.
Ranking School Name Average response time*
1st Australian International School, Malaysia 77 ms
2nd Australian International School, Singapore 81 ms
3rd St Andrews International School Bangkok 87 ms
4th Global Indian International School 179 ms
5th Rugby School Thailand 333 ms

Top 5 Websites for Performance Score

Assessing the overall website performance score (ranging from 0 to 100) using Google LightHouse and Core Web Vitals offers a comprehensive understanding of how factors such as visitor location, network speed, and device impact your site's performance. It provides valuable insights into the overall performance of your website.

The average desktop performance rating for this benchmark report was just 43.30. At Monsido we suggest you aim for a score between 90 and 100.

Below is a list of the top five Southeast Asian International school websites, based on their desktop performance score in this report.

Ranking School Name Performance (0-100)
1st XCL World Academy (XWA) 87
2nd Regents International School Pattaya 66
3rd British International School Kuala Lumpur 65
4th Canadian International School, Singapore 62
5th German European School, Singapore 61

All International Schools Websites in Southeast Asia Websites We Tested in This Report

We looked at 30 international schools’ websites in Singapore, Malaysia and Thailand for 2.5 weeks at the end of June to the beginning of July 2023.

If you can’t find your school’s name and are curious about what your website score will look like – scan your website here.

Are you on the list, and would you like to receive your in-depth results on all parts of your website?

Let's get in touch and discuss your results.

  • Canadian International School, Singapore
  • Australian International School, Singapore
  • St. Joseph's Institution International
  • Dover Court International School, Singapore
  • German European School, Singapore
  • Stamford American International School, Singapore
  • North London Collegiate School (Singapore)
  • Chatsworth International School
  • Tanglin Trust, The British International School, Singapore
  • Global Indian International School
  • Repton International School, Malaysia
  • Australian International School, Malaysia
  • Lycée Français de Kuala Lumpur
  • British International School, Phuket
  • International School Bangkok (ISB)
  • British International School Kuala Lumpur
  • Invictus International School Horizon Hills
  • Raffles American School
  • Rugby School Thailand
  • Bromsgrove International School Thailand
  • Regents International School Pattaya
  • Brighton College International School Bangkok
  • Bangkok Patana School
  • NIST International School
  • St Andrews International School Bangkok
  • Regents International School Bangkok
  • Harrow International School
  • KIS International School
  • Marlborough College Malaysia
  • 100 Lambs International School

Not on the list at all? We work with 1000s of organizations across many different sectors. We’d love the opportunity to scan your website and see how Monsido could help your organisation. Book a demo with us!

See How Your Website Scored in 2023

See your website's scan results and how your school performed in this report.

We can also scan your internal student portal if you need to review its performance.

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How the rankings work


  • Scanned a sample of 500 pages from the main publicly facing websites of 30 Southeast Asian international school websites using Monsido’s Web Governance software during a two-week period in February 2023.
  • Ranked the websites based on their scores in Web Accessibility, Content Quality Assurance, SEO, and Response Time.
  • Calculated the Overall champions based on the average (weighted) ranking in all categories, prioritizing Web Accessibility, then Content Quality Assurance, Response Time, and SEO and Performance.

Improve Your Accessibility Rankings

Benefits of improving accessibility:

Increased Audience

By building an accessible website, you open yourself up to a much larger audience as 1/5 of the world’s population is living with a disability that could prevent them from using your site.

Improved SEO

Many web accessibility standards overlap with good SEO practices like ensuring descriptive alt and title attributes, checking for correct HTML, and offering a site map to users.

Enhanced User Experience and Quality Assurance

Accessibility means creating a website which provides a good experience for everyone, so when you ensure a good experience for users with disabilities, you can rest assured that your overall website experience and quality will improve.

Strengthen Brand Image and Reputation

Committing to accessibility is not just good for your users, but shows you take your social responsibility seriously and can benefit your brand. So make sure to promote your accessibility efforts.

Monsido Accessibility Handbook