Top Banks’ Websites - Scandinavian Benchmark Report 2023
To determine their quality, performance, and accessibility, Monsido analyzed the websites of the top Scandinavian banks.
Below are the top performers in digital accessibility, content quality assurance, response time, performance, and search engine optimization (SEO).
Top 5 Websites Overall
In the overall score category, we highlight the best Scandinavian financial institutions' websites in terms of SEO, response time, performance, and accessibility.
We scanned a sample of 500 pages from the main publicly facing websites of 30 Top Scandinavian banks websites in Denmark, Sweden, and Norway using Monsido’s Web Governance software during a two-week period in August-September 2023.
The champions with overall scores ranking in the top 5 for 2023 are listed below.
|Overall Ranking*||Bank Name|
|3rd||Forex Bank AB|
|4th||SpareBank 1 SR-Bank|
|5th||Skandinaviska Enskilda Banken|
Top 5 Websites for Web Accessibility
1 in 4 people in Europe live with some kind of disability*. Accessibility to digital resources is essential for many of them. Everyone should be able to access your website, regardless of age, level of digital competency, or disability. This is especially important for customers, employees, and new customers on a search.
We advise achieving an accessibility compliance score of at least 70% for organizations using the Monsido platform to demonstrate progress toward compliance.
The average accessibility score for the report was 69.82 just a bit below our recommended threshold.
The following five banks scored highest for digital accessibility in 2023.
*Source: Disability in the EU: facts and figures
|Ranking||Bank Name||Accessibility Compliance*|
|4th||Bank Norwegian AS||73.65%|
|5th||Svenska Handelsbanken AB||71.83%|
Top 5 Websites for Content Quality Assurance
Monsido’s Content Quality Assurance module looks for misspellings, broken links, broken images, and readability issues. By working on quality assurance, you can decrease bounce rates, increase conversions, and improve your SEO, helping future and current customers more easily find the information they need about their bank account or your services.
The benchmark average for quality assurance in this report was just 88.13.
Listed below are the top five banks that are doing outstanding work to maintain quality assurance standards for their content.
|Ranking||Bank Name||Content Quality Assurance*|
|2nd||Bank Norwegian AS||100%|
|5th||Skandinaviska Enskilda Banken||99%|
Top 5 Websites for SEO
Search engine rankings continue to be heavily influenced by on-page SEO. In addition to negatively affecting your rankings, you can also harm your visitors' experience by neglecting essential elements such as H1 tags, broken links, and excessive internal links.
The average SEO score was 86.49.
We praise the following Scandinavian banks for taking leadership positions in the SEO category:
|Ranking||Bank Name||SEO Compliance*|
|1st||Forex Bank AB||96.2%|
|3rd||Skandinaviska Enskilda Banken||91.86%|
|4th||BN Bank ASA||91.84%|
Top 5 Websites for Response Time
Ensuring a fast-loading website is essential for SEO, as it is a ranking factor utilized by Google, and enhances the user experience. With the help of Monsido's Heartbeat module, you can monitor your website's performance, ensuring a positive user experience and avoiding any potential visitor frustration.
The Scandinavian banks' websites in this report had an average response time of XX. Your score must be under 200 ms for you to be considered an excellent performer.
The following top five banks high education institutions can be proud of their exceptional response time results, however:
|Ranking||Bank Name||Average response time (ms)*|
|3rd||Skandinaviska Enskilda Banken||152 ms|
|4th||Forex Bank AB||155 ms|
|5th||Nordea Bank||172 ms|
Top 5 Websites for Performance Score
Assessing the overall website performance score (ranging from 0 to 100) using Google LightHouse and Core Web Vitals offers a comprehensive understanding of how factors such as visitor location, network speed, and device impact your site's performance. It provides valuable insights into the overall performance of your website.
The average desktop performance rating for this benchmark report was just 59.58. At Monsido we suggest you aim for a score between 90 and 100.
Below is a list of the top five Scandinavian banks’ websites, based on their desktop performance score in this report.
|Ranking||Bank Name||Performance score (0-100)|
|1st||Skandinaviska Enskilda Banken||91|
|2nd||Storebrand Bank ASA||88|
|5th||Nordea Bank Sweden||77|
State of All Scandinavian Financial Institutions Websites We Tested in This Report
We looked at 30 Scandinavian banks’ websites in Sweden, Denmark, and Norway, for 2.5 weeks at the end of August – September 2023.
If you can’t find your bank name and are curious about what your website’s score will look like – scan your website here.
Are you on the list, and would you like to receive your in-depth results on all parts of your website?
Let's get in touch and discuss your results.
- Skandinaviska Enskilda Banken
- Storebrand Bank ASA
- National Banken
- Nordea Bank
- Nordea Bank Sweden
- Sveriges Riksbank (Bank of Sweden)
- Handelsbanken Norway
- Arbejdernes Landsbank
- Sparekassen Danmark
- Santander Consumer Bank
- Bank Norwegian AS
- Vestjysk Bank
- Carnegie Investment Bank AB
- Forex Bank AB
- Ikano Bank
- Sparebanken Møre
- Spar Nord Bank
- Danske Bank
- Svenska Handelsbanken AB
- SpareBank 1 SR-Bank
- DNB Bank
- Jyske Bank
- Ringkjøbing Landbobank
- BN Bank ASA
Not on the list at all? We work with 1000s of organizations across many different sectors. We’d love the opportunity to scan your website and see how Monsido could help your organisation. Book a demo with us!
See How Your Website Scored in 2023
See your website's scan results and how your bank performed in this report.
We can also scan your internal user portal, if you need to review its performance.
How the rankings work
- Scanned a sample of 500 pages from the main publicly facing websites of the top 30 bank websites from Denmark, Sweden, and Norway using Monsido’s Web Governance software during a two-week period in September 2023.
- Ranked the 30 financial websites based on their scores in Web Accessibility, Content Quality Assurance, SEO, and Response Time.
- Calculated the overall champions based on the average (weighted) ranking in all categories, prioritizing web accessibility, then content quality assurance, response time, and SEO and performance.
Improve Your Accessibility Rankings
Benefits of improving accessibility:
By building an accessible website, you open yourself up to a much larger audience as 1/5 of the world’s population is living with a disability that could prevent them from using your site.
Many web accessibility standards overlap with good SEO practices like ensuring descriptive alt and title attributes, checking for correct HTML, and offering a site map to users.
Enhanced User Experience and Quality Assurance
Accessibility means creating a website which provides a good experience for everyone, so when you ensure a good experience for users with disabilities, you can rest assured that your overall website experience and quality will improve.
Strengthen Brand Image and Reputation
Committing to accessibility is not just good for your users, but shows you take your social responsibility seriously and can benefit your brand. So make sure to promote your accessibility efforts.