Top Banks’ Websites - Scandinavian Benchmark Report 2023

In the overall score category, we highlight the best Scandinavian financial institutions' websites in terms of SEO, response time, performance, and accessibility.

We scanned a sample of 500 pages from the main publicly facing websites of 30 Top Scandinavian banks websites in Denmark, Sweden, and Norway using Monsido’s Web Governance software during a two-week period in August-September 2023.

The champions with overall scores ranking in the top 5 for 2023 are listed below.

1 in 4 people in Europe live with some kind of disability*. Accessibility to digital resources is essential for many of them. Everyone should be able to access your website, regardless of age, level of digital competency, or disability. This is especially important for customers, employees, and new customers on a search.

We advise achieving an accessibility compliance score of at least 70% for organizations using the Monsido platform to demonstrate progress toward compliance.

The average accessibility score for the report was 69.82 just a bit below our recommended threshold.

The following five banks scored highest for digital accessibility in 2023.

*Source: Disability in the EU: facts and figures

Monsido’s Content Quality Assurance module looks for misspellings, broken links, broken images, and readability issues. By working on quality assurance, you can decrease bounce rates, increase conversions, and improve your SEO, helping future and current customers more easily find the information they need about their bank account or your services.

The benchmark average for quality assurance in this report was just 88.13.

Listed below are the top five banks that are doing outstanding work to maintain quality assurance standards for their content.

Search engine rankings continue to be heavily influenced by on-page SEO. In addition to negatively affecting your rankings, you can also harm your visitors' experience by neglecting essential elements such as H1 tags, broken links, and excessive internal links.

The average SEO score was 86.49.

We praise the following Scandinavian banks for taking leadership positions in the SEO category:

Ensuring a fast-loading website is essential for SEO, as it is a ranking factor utilized by Google, and enhances the user experience. With the help of Monsido's Heartbeat module, you can monitor your website's performance, ensuring a positive user experience and avoiding any potential visitor frustration.

The Scandinavian banks' websites in this report had an average response time of XX. Your score must be under 200 ms for you to be considered an excellent performer.

The following top five banks high education institutions can be proud of their exceptional response time results, however:

Assessing the overall website performance score (ranging from 0 to 100) using Google LightHouse and Core Web Vitals offers a comprehensive understanding of how factors such as visitor location, network speed, and device impact your site's performance. It provides valuable insights into the overall performance of your website.

The average desktop performance rating for this benchmark report was just 59.58. At Monsido we suggest you aim for a score between 90 and 100.

Below is a list of the top five Scandinavian banks’ websites, based on their desktop performance score in this report.

We looked at 30 Scandinavian banks’ websites in Sweden, Denmark, and Norway, for 2.5 weeks at the end of August – September 2023.

If you can’t find your bank name and are curious about what your website’s score will look like – scan your website here.

Are you on the list, and would you like to receive your in-depth results on all parts of your website?

Let's get in touch and discuss your results.

See your website's scan results and how your bank performed in this report.

We can also scan your internal user portal, if you need to review its performance.

Monsido:

• Scanned a sample of 500 pages from the main publicly facing websites of the top 30 bank websites from Denmark, Sweden, and Norway using Monsido’s Web Governance software during a two-week period in September 2023.
• Ranked the 30 financial websites based on their scores in Web Accessibility, Content Quality Assurance, SEO, and Response Time.
• Calculated the overall champions based on the average (weighted) ranking in all categories, prioritizing web accessibility, then content quality assurance, response time, and SEO and performance.