State of Danish Pension Funds' Website 2022

In preparation for a new year, Monsido analyzed the state of Danish pension funds' websites at the end of 2022.

We are honored to present the latest winners in the categories of Web Accessibility, Content Quality Assurance, Response Time, Performance and SEO.

State of Danish Pension Funds' Website 2022

Top 5 Websites Overall

The Overall category highlights the best-performing Danish pension funds' websites for Web Accessibility, Content Quality Assurance, Response Time, Performance and SEO. These websites received high overall rankings in 2022. Congratulations, and keep up the good work!

*Overall Ranking is based on the average (weighted) ranking across all categories.
Overall Ranking* Pension Fund
1st PensionDanmark
2nd PFA Pension
3rd Arkitekternes Pensionskasse
4th PJD Pension
5th ISP Pension

Top 5 Websites for Web Accessibility

Accessible websites make it possible for anyone, regardless of age, digital proficiency, or disabilities, to use your website and access its content. Monsido performs a scan of your website to look for any potential problems that could obstruct web accessibility. It then provides you with recommendations on how to fix these problems, as well as an overview of how your website is performing.

We advise businesses using the Monsido platform to achieve an accessibility compliance score of at least 70% in order to demonstrate a path toward compliance. The average score for Danish pension fund websites was 69.93%. The Top 5 Pension Funds received the highest scores in 2022 for web accessibility.

*Based on the number of WCAG 2.1 A & AA checks passed on the Monsido platform in a 500-page scan.
Ranking Pension Fund Accessibility Compliance*
1st PensionDanmark 75.16%
2nd Velliv Pension 75.14%
3rd Tryg Pension 72.69%
4th PenSam Pension 72.05%
5th P+ Pensionskassen 71.79%

Top 5 Websites for Content Quality Assurance

Content Quality Assurance module looks for misspellings, broken links, broken images, and readability issues. By taking on quality assurance, you can decrease bounce rates, increase conversions, and improve your SEO, helping your members more easily find the information they need about their pension.

The average score for Danish pension fund websites was 74.03%. We congratulate the following pension funds for leading the way in the Content Quality Assurance category.

*Based on the number of pages without broken links, broken images, and misspellings.
Ranking Pension Fund Content Quality Assurance*
1st Tryg Pension 100%
2nd Norli Pension 100%
3rd Sampension 99.4%
4th PenSam Pension 98.2%
5th Industriens Pension 98.2%

Top 5 Websites for SEO

On-page SEO still plays a major role in search engine rankings. Having common errors like missing H1 tags, broken links, and too many internal links on a page can harm your rankings and visitor experience.

The average SEO score for Danish pension fund websites was 82.60%. We applaud the following pension funds for leading the pack in the SEO category.

*Based on the number of pages that are compliant with all Monsido SEO checks.
Ranking Pension Fund SEO Compliance*
1st Topdanmark Pension 97.54%
2nd Tryg Pension 97.02%
3rd PJD Pension 93.82%
4th Norli Pension 92.86%
5th ISP Pension 90.47%

Top 5 Websites for Response Time

Having a fast-loading website is critical not only for user experience but also for SEO as it is a Google ranking metric. Monsido’s Heartbeat module allows you to monitor your site’s performance to ensure a smooth user experience for your visitors and avoid any potential frustration amongst your members.

The average Response Time for Danish pension fund websites was 466 ms. We recommend that you score under 200 ms to be considered an excellent performer. These Top 5 Danish Pension Funds should be proud of their impressive response time results.

*Average response time is based on average response time (ms) over a one week period in Monsido’s Heartbeat module.
Ranking Pension Fund Average response time (ms)*
1st ISP Pension 60 ms
2nd Arkitekternes Pensionskasse 73 m
3rd PJD Pension 74 m
4th Sampension 77 ms
5th PensionDanmark 169 ms

Top 5 Websites for Performance Score

Getting a pulse check on the overall website performance score (0-100) based on Google Light House and Core Web Vitals provides a comprehensive understanding of all measures that affect your site's performance based on a visitor’s location, network speed, and device.

The average performance score for Danish pension funds was 52.15. We typically recommend that you score between 90-100. Here are the top 5 Danish Pension Funds websites scoring highly on ultimate website performance.

Ranking Pension Fund Performance score (0-100)
1st Norli Pension 96
2nd Danica Pension 83
3rd ISP Pension 71
4th Sampension 70
5th PensionDanmark 62

All Danish Pension Funds Websites We Tested

We analyzed the 20 Danish Pension Funds Websites for a period of 2.5 weeks during September 2022.

If you can’t find your pension fund name and you are curious about what your website score will look like - scan your website here.

Are you on the list and you want to know more details about your results? Let us discuss your results!

  • PensionDanmark
  • PFA Pension
  • Arkitekternes Pensionskasse
  • PJD Pension
  • ISP Pension
  • Sampension
  • PBU
  • Industriens Pension
  • Lærernes Pension
  • Alm. Brand Pension
  • Norli Pension
  • AkademikerPension
  • Velliv Pension
  • P+ Pensionskassen
  • Danica Pension
  • Topdanmark Pension
  • Tryg Pension
  • AP Pension
  • PKA pension
  • PenSam Pension

Not on the list at all? We work with 1000s of organizations across many different sectors. We’d love the opportunity to scan your website and see how Monsido could help your organisation. Book a demo with us!

See How Your Website Scored in 2022

See your website's scan results and how your pension fund performed in this report. P.S. We can also scan your members' portal if that is of interest to you!

An illustration of graphs displaying analytics results inside the Monsido platform

How the rankings work


  • Scanned a sample of 500 pages from the main publicly facing websites of the 20 Danish Pension Funds Websites using Monsido’s Web Governance software during a one-week period in November 2022.
  • Ranked the 20 Danish Pension Funds Websites based on their scores in Web Accessibility, Content Quality Assurance, SEO, and Response Time.
  • Calculated the Overall champions based on the average (weighted) ranking in all categories, prioritizing Web Accessibility, then Content Quality Assurance, Response Time, and SEO.

Improve Your Accessibility Rankings

Benefits of improving accessibility:

Increased Audience

By building an accessible website, you open yourself up to a much larger audience as 1/5 of the world’s population is living with a disability that could prevent them from using your site.

Improved SEO

Many web accessibility standards overlap with good SEO practices like ensuring descriptive alt and title attributes, checking for correct HTML, and offering a site map to users.

Enhanced User Experience and Quality Assurance

Accessibility means creating a website which provides a good experience for everyone, so when you ensure a good experience for users with disabilities, you can rest assured that your overall website experience and quality will improve.

Strengthen Brand Image and Reputation

Committing to accessibility is not just good for your users, but shows you take your social responsibility seriously and can benefit your brand. So make sure to promote your accessibility efforts.

Monsido Accessibility Handbook