Science and Technology Australia
Problem: One Person Against a Sea of Issues
Dion Pretorius, STA’s former Communications and Policy Manager, was solely responsible for website management. Quality assurance issues were something that he was challenged with; and having no team to delegate or share tasks with, he was looking for a way to monitor website content quality effectively and efficiently. There were also the usual areas of website SEO and accessibility that needed to be improved upon.
Solution: A Single Tool To Catch All Errors
Monsido made it easier to enhance the work that Dion did by catching issues as they appeared, whilst saving him hours from manually trawling the website for errors. Having the platform to automate these tasks freed up his valuable time to focus on the other tasks at hand. Within the first six months, Dion employed the platform’s data and recommendations to significantly improve the website’s SEO issues and accessibility.
“We would not have identified and fixed many of the issues we've been able to address in the last six months without the Monsido platform.”
Just like with all new tools, the implementation and use of the Monsido platform required some degree of learning. Dion worked closely with the Monsido support team to fully acquaint himself with the software.
“Monsido’s support has been quick and friendly. They've understood the challenges that we face as a small organisation and worked to support us in the best way possible,” said Dion.
Benefits: More Opportunities for Optimisation
Monsido offered some much-needed features such as:
Digestible weekly reports on website performance,
Recommendations on how to rectify the errors found,
An inbuilt Chrome add-on which helped to pinpoint issues directly on the website.
The result of fewer site errors, combined with Dion’s other marketing and communications work, saw an increase in traffic to the STA website.
“Monsido has really enhanced our website and given it an extra edge of professionalism,” said Dion.
The results encouraged him to expand his monitoring activity to Monsido’s other features such as the Policy tool, to improve the overall language use on-site and to keep old and new content on-brand.