Rob van der Broek serves as the webmaster/functional manager for Gemert-Bakel Municipality. The municipality's website plays a vital role in providing residents with relevant and up-to-date information, such as procedures for renewing driving licenses or passports.
The website also offers a wide range of services to residents, including requesting garbage drop-offs and filing complaints conveniently from their homes. As an online city hall, the website's primary objective is to ensure easy and efficient access to information, forms, and online services for all.
Firstly, they wanted to ensure inclusivity by providing understandable information for all residents and prioritizing web accessibility compliance. They also had to tackle the frustration experienced by residents when they encountered broken links that led to the wrong information. Additionally, uploading oversized images caused those images to appear broken on the website, which needed to be resolved. Lastly, they faced the challenge of making all documents accessible, as many content writers were unaware of the accessibility requirements.
Moreover, Monsido's relative affordability made it an instantly attractive solution, this aspect being an understandably crucial factor for a public organization with tight budgetary constraints.
Key Challenges That Monsido Solved for the Municipality:
In addition to the above, Rob and his team found that Monsido’s industry leading platform provided valuable insights into the popularity of their different web pages, thus enabling the development of more targeted content catering specifically to areas and subjects that most peak resident interest. This continuous and ongoing assessment of visitor trends and creation of content that is more responsive and tailored to meet resident’s interests and needs has boosted the website’s user experience immeasurably, as well as the reputation of the municipality itself.
The Monsido Browser Extension has had the effect of significantly streamlining the municipalities workflow by allowing Rob and his team to promptly identify and resolve web health issues directly within their CMS (something they could not do using their previous solutions), saving them much valuable time and effort.
The Gemert-Bakel Municipality ultimately chose Monsido as its preferred solution due to the following three core factors:
- Factor #1 - Monsido’s comprehensive overview of website health
- Factor #2- Monsido’s affordability
- Factor #3 Monsido’s user-friendly interface