How to Utilize the Power of Content Policies

What is the best way to find and manage violations of branding guidelines, styling guides, industry regulations, and best practices on your website? Content policies.

What Are Content Policies?

Content policies are rules that guide the day-to-day work of your web team. Having consistent content policies in place is an effective way to optimize your online presence and ensure you are adhering to any laws governing your website.

Why Are Content Policies Important and How Do They Impact Me?

Content policies allow you to take control of your content and stay alert to potential branding, styling, content, industry, and legal guideline violations that may harm your website, impact your user experience, and put you at risk of litigation.

How Do Content Policies Work?

Content policies can be selected from our preset library or created to meet with your organization's particular needs and then applied to the domain(s) of your choosing. Once a policy has been applied to a domain, future scans will search the entire site for matches so that you never overlook content that could damage your reputation and digital presence.  

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How Can Content Policies Benefit Me?

Ensure Consistent Branding

- E.g. Create a policy to ensure your organization's name is always spelt correctly, spelt in capital letters, and includes trademark symbols.

- E.g. Create a policy to find images under a certain file size to ensure logos and images aren’t blurry.

Ensure Style Guide Rules Are Adhered To

- E.g. Create a policy to ensure that the term ‘total’ is always used instead of ‘aggregated’ and search for words over a certain length in order to ensure that the language used on your site is consistently simple and understandable.

- Eg. Create a policy to find images greater than 500kb that may be slowing your website, impacting usability, and negatively affecting search engine indexing.

Ensure Compliance with Industry Regulations

- E.g. Create a policy to ensure the terms used across your domains are consistent; that you are listing license numbers on each page; or to keep track of where all of your important documents lie.

Keep Track of Current and Former Employees

- E.g. Create a policy to identify mentions of staff members who are no longer with your organization and to find and replace old contact details with new details.

Identify Potentially Problematic Terms

- E.g. Create a policy to identify particular words or expressions, such as unfamiliar acronyms, slang, and jargon that could potentially cause confusion and visitor frustration.

- Eg. Create a policy identifying terms to avoid when writing about gender, age, race, and disabilities.

What Type of Organizations Can Benefit from Content Policies?

Many different types of organizations can benefit from Content Policies, including but not limited to the following:

Financial Organizations

Financial organizations can use policies to keep track of important assets and ensure compliance with industry regulations. 

- E.g. Create a policy to ensure that a banking license number appears at the bottom of the site and create a policy to make sure that interest rates are coherent through the website. 

Secondary and Tertiary Education Organizations

Schools and Universities can create policies to keep track of their online materials and information, including maintaining an accurate record of both current and former staff members and ensuring they comply with industry regulations.

- Eg. Create a policy to ensure that your license or registration number appears at the bottom of the site. 

Legal Firms

Legal firms can create policies to check that they are meeting industry standards, such as ensuring that legal disclaimers feature in key areas across their domains. 

Government Organizations

Local, state, or federal government departments and agencies can create policies to find old content, such as previous mayors and councilors; find other information that is subject to change; and ensure compliance with government-specific style guides and regulations.

- Eg. Create a policy to find and manage problematic terms such as misspelling ‘public’ as ‘pubic’. 

Private Sector Organizations

Monitor user-generated content; search for outdated content; and check you are meeting industry legislation.

- Eg. Find bad reviews by creating a policy to find text that contains the words ‘review’ and the words ‘terrible’, ‘waste’, ‘refund’, ‘unhappy’, or expletives.

- Eg. Search for outdated information including ‘out of stock’ products using ‘text that contains’ content policy.

Whatever your organization type, policies can help you enforce specific rules, meet with industry standards, and to locate specific online content for review at the click of a button.

Learn more about Monsido’s Policies module.