6 Tips to Reduce Misspellings and Improve Content Quality

What do you think when you see a business post content with typos? Do you cringe? Do you wonder if they care to thoroughly check? 

If you’ve thought about these questions before, you’re not alone. Spelling errors have a greater impact than we give them recognition for. They can lead to misinterpretation of your message, imply you lack care, tarnish your brand’s credibility and reliability, and ultimately, result in lost revenue.

No one is perfect when checking content manually. Even with free spell checking tools, misspellings and content errors can still sneak through. Thankfully, there are a couple of tips you can try to improve your writing quality and avoid typos:

When you’ve finished writing content, it is recommended that you take a break of at least 20 minutes before revisiting the content. It’s common to glance over misspellings and content errors after becoming familiar with the content, when you’re writing distracted, or if you are multitasking at the same time. Proofreading the content after having a break may reveal some errors you had previously missed.

Even after reading over the same content a few times while writing it, it is still important to dedicate time to proofreading and editing the whole content piece (after taking a break of course). You never know what errors you will pick up.

Spell check tools and website checkers are good starters, but they are not foolproof. They may pick up on most typos and some grammatical errors,

but whether they pick up on your company’s and industry’s terminology and whether a sentence makes sense is a whole other challenge. 

For example, Grammarly does not pick up a spelling error in this sentence: “Before you send of content”.

Can you see where the error is? The writer meant “off” instead of “of”.

Read your content out loud. By reading it out loud, our brain processes the words in a different way. You will be able to pick up on errors you may not have noticed before and check that the content reads well.

It’s a good idea to check how you spell the names of people, companies, industry terminology, and facts. Misspelling names gives you and your company a bad look.

It’s easy to breeze past spelling and content errors, especially after looking at the same content for too long. Before you send off content, ask a colleague to look over it and give you feedback. A final check can never hurt!

Interested checking for misspellings on your website? Our quality assurance feature identifies and locates misspellings on your entire domain and even lets you customize your dictionary.