- Delivering on their promises;
- Not missing critical errors that can turn away users and damage your brand; and
- Using the most innovative and automated tools to do their work efficiently and effectively?
Consider these 4 tips on how to keep your agency and freelancers accountable
1. Enquire about what processes and tools your agency or freelancer uses
Have you asked what processes and tools your agency or freelancer uses? The more innovative and efficient their tools are, the more effective they will be in completing their work.
As a client, you have the right to be as low or high maintenance as you like. Make sure you communicate your expectations around updates, reporting, and input levels. Usually this is done at the start of the process but it is also essential to revisit this to ensure you are getting what is agreed upon. As we’re human and sometimes communication gets missed, reviewing agreements is important. Make sure you’re getting your money’s worth.
Some questions to think about are:
- What are the agreed deliverables?
- How involved do you want to be in your freelancer’s or agency’s ‘every day’ tasks?
- What process is in place for receiving regular updates?
- Who in your side of the business should be included on reports and updates?
As your business and projects change, your requirements for reporting also change. Review the frequency, quality, format, and distribution of reports. For example, when reviewing the details of reports, think about what data you actually need and what will have an impact. It’s tempting to want to gather all available information, but sometimes it just adds to the noise and length of the report. Is a 20 report with everything or an 8-page report with the important parts going to be more useful and efficient for you? Everyone’s needs are different. Just think about what level of detail will help you the most.
Setting and reviewing goals is essential. You may have heard of SMART goals before. It’s a fantastic method to make sure you have clear goals. Implement these when setting goals with your agency and freelancers to set you up for success.
Make sure your goals are:
Easily set your SMART goals with our customizable SMART goals worksheet.
Monsido complements the work of your agency to ensure your website has, and continues to have, a great user experience.
A large majority of our clients use Monsido in conjunction with their agency and freelancers in order to improve transparency and accountability. Our platform is a great way to track your agency’s progress and implement their recommendations for improvement.
You can also add your agency as a user with restricted access so they can efficiently work on agreed tasks and so you can track progress. We’ve had many customers choose to work in this way.
It’s also worth noting that many digital agencies partner with us and use Monsido themselves so they can efficiently and effectively keep their clients’ websites in great shape.
Monsido makes it easy to find and automate fixing website elements that affect your brand and performance including content quality assurance, broken links, web accessibility, branding and regulatory compliance, SEO, data privacy, website performance, and other errors. Book a demo to see how we can help you improve your website.