Top Healthcare Websites in Australia 2021

Monsido analysed the websites of 30 Top Australian Healthcare Organisations.

See who ranked the highest for Web Accessibility, Content Quality Assurance, Response Time, Industry Content Compliance, and SEO.

A woman standing next to a hospital. A laptop is behind him.

Top 5 Websites Overall

The Overall category highlights the best performing Healthcare websites for Web Accessibility, Content Quality Assurance, Industry Content Compliance, Response Time, and SEO. Congratulations to the following organisations for their high rankings overall.

*Overall Ranking is based on the average (weighted) ranking across all categories.
Overall Ranking* Company Name
1st Virtus Health
2nd St Vincent's Health Australia
3rd Starpharma Holdings
4th Cochlear Ltd
5th Healius

Top 3 Websites for Industry Content Compliance

Monsido’s Policies tool helps Healthcare organisations set up automated rules that scan their sites to find content that violates brand, regulatory, and industry standards so they can ensure consistency and compliance across all contributors and regions.

We scanned all 30 Healthcare organisations to measure their compliance to common business policies and Healthcare industry standards. For example, ‘Find all COVID Content Updates’ and ‘Find all pages missing the word: ABN’. We found that the average Industry Content Compliance Score (%) was surprisingly only 76% with the lowest at 52%. Congratulations to the following organisations for leading the pack on Industry Content Compliance.

Overall Ranking* Company Name
1st Pacific Smiles Group
2nd St Vincent's Health Australia
3rd Ramsay Health

Top 3 Websites for Web Accessibility

An accessible website ensures all visitors are able to use your website and understand the content regardless of age, digital skills, or disabilities. Monsido scans your site to find any possible issues that may hinder web accessibility, giving you an overview of how your website is doing, as well as recommendations on how to address these issues. 

With the Monsido platform, we recommend organisations get an Accessibility Compliance score over 92% to prove a path to compliance. The average accessibility compliance score (considering confirmed passes and errors, not errors that need human review) in the Top 30 Healthcare Organisations was 90% and the lowest was 83%. These Top 3 Healthcare Organisations are well on their way to accessibility compliance.

*Based on the number of WCAG 2.1 A & AA checks passed on the Monsido - considering confirmed errors only and excluding items for review.
Ranking Company Name Accessibility Compliance*
1st Starpharma Holdings 94.70%
2nd St Vincent's Health Australia 94.37%
3rd Pacific Smiles Group 93.51%

Top 3 Websites for Content Quality Assurance

Content Quality Assurance looks at misspellings, broken links, broken images, and readability issues. By taking on Quality Assurance, you can decrease bounce rates, increase conversions, and improve your SEO, helping you provide a better user experience to users and stakeholders. 

The average Quality Assurance compliance score in the 30 Top Healthcare Organisations was 64% and the lowest was 0%. We congratulate the following organisations in leading the way in the Content Quality Assurance category.
*Based on the number of pages without broken links, broken images, and misspellings.
Ranking Company Name Quality Assurance Compliance*
1st Integral Diagnostics 99.12%
2nd Ebos Group 98.00%
3rd Virtus Health 97.17%

Top 3 Websites for SEO

On-page SEO is still a major factor in helping search engines properly identify common errors like missing H1 tags, broken links, and too many internal links that can harm your SEO ranking and visitor experience. 

The average SEO compliance score in the 30 Top Healthcare Organisations was 81% with the lowest at 67%. We applaud the following organisations in leading the pack in the SEO category.

*Based on the number of pages that are compliant with all Monsido SEO checks.
Ranking Company Name SEO Compliance*
1st Virtus Health 95.74%
2nd Clinuvel Pharmaceuticals 92.44%
3rd Cochlear Ltd 92.03%

Top 3 Websites for Response Time

Good site performance is critical not only for user experience but also for SEO as it is a Google ranking metric. Monsido’s Heartbeat module allows you to monitor your site’s performance to ensure a smooth user experience for your visitors and avoid any potential loss in business. 

The average Response Time in the 30 Top Healthcare Organisations was 969ms with the highest Response Time at 4,017ms. These Top 3 organisations should be proud of their impressive response time results.

*Average response time is based on average response time (ms) over a two week period in Monsido’s Heartbeat module.
Ranking Company Name Average response time (ms)*
1st Cochlear Ltd 51ms
2nd Monash IVF Group 75ms
3rd Ego Pharmaceuticals 91ms

All 30 Healthcare Organisations We Tested

We tested 30 of the top Healthcare organisations in Australia. See your name in the list below but not as a winner above? Let us discuss your results and how you compare!

  • 1300Smiles
  • Ansell
  • AstraZeneca
  • Bayer Australia
  • Calvary
  • Clinuvel Pharmaceuticals
  • Cochlear Ltd
  • CSL
  • Ebos Group
  • Ego Pharmaceuticals
  • Epworth Health Care
  • Estia Health
  • Fisher & Paykel Healthcare
  • GSK
  • Healius
  • Healthscope
  • Integral Diagnostics
  • Mayne Pharma
  • Monash IVF Group
  • Nanosonics
  • Pacific Smiles Group
  • Ramsay Health
  • Regis Healthcare
  • ResMed
  • Sanofi
  • Sonic Healthcare
  • St John of God Health Care
  • St Vincent's Health Australia
  • Starpharma Holdings
  • Virtus Health

Not on the list at all? We work with 1000s of organisations across many different sectors. We’d love the opportunity to scan your website and see how Monsido could help your organisation. Book a demo with us!

See How Your Organisation Scored

See your website's scan results and how your healthcare organisation performed in this report.

An illustration of graphs displaying analytics results inside the Monsido platform with a hospital picture in front.

How the rankings work


  • Scanned a sample of 500 pages from the main publicly facing websites of 30 Top Healthcare Organisations in Australia using Monsido’s Web Governance software during a two week period in July 2021.
  • Ranked the 30 organisations based on their scores in Web Accessibility, Content Quality Assurance, Industry Content Compliance, SEO, and Response Time.
  • Calculated the Overall champions based on the average (weighted) ranking in all categories, prioritising Web Accessibility, Content Quality Assurance, and Industry Content Compliance, followed by Response Time, and SEO.

Improve Your Accessibility Rankings

Benefits of improving Accessibility:

Increased Audience

By building an accessible website, you open yourself up to a much larger audience as 1/5 of the world’s population is living with a disability that could prevent them from using your site.

Improved SEO

Many web accessibility standards overlap with good SEO practices like ensuring descriptive alt and title attributes, checking for correct HTML, and offering a site map to users.

Enhanced User Experience and Quality Assurance

Accessibility means creating a website which provides a good experience for everyone, so when you ensure a good experience for users with disabilities, you can rest assured that your overall website experience and quality will improve.

Strengthen Brand Image and Reputation

Committing to accessibility is not just good for your users, but shows you take your social responsibility seriously and can benefit your brand. So make sure to promote your accessibility efforts.

Monsido Accessibility Handbook