Top Finance Websites in Australia 2021

Monsido analysed the websites of 50 Top Finance Organisations in Australia.

See who ranked the highest for Industry Policy Compliance, Web Accessibility, Content Quality Assurance, Response Time, and SEO.

A man standing next to a bank. A laptop is behind him.

Top 5 Websites Overall

The Overall category highlights the best performing finance websites for Industry Compliance, Web Accessibility, Content Quality Assurance, Response Time, and SEO. Congratulations to the following finance organisations for their high rankings overall.

*Overall Ranking is based on the average (weighted) ranking across all categories.
Overall Ranking* Company Name
1st St. George
2nd BankWest
3rd Westpac
4th Macquarie
5th Zurich Australia

Top 5 Websites for Industry Policy Compliance

Monsido’s Policies tool helps financial service organisations set up automated rules that scan their sites to find content that violates brand, regulatory, and industry standards so you can ensure consistency and compliance across all contributors and regions.

We scanned all 50 finance organisations to measure their compliance with common business policies and finance industry standards. For example, ‘Find all missing financial services guide links’ and ‘Find all pages missing the word: AFSL’. We found that the average Industry Policy Compliance Score (%) was surprisingly only 46.22%. Congratulations to AMP, Hostplus, and Perpetual for leading the pack on Industry Policy Compliance.

Overall Ranking* Company Name
1st AMP
2nd Hostplus
3rd Perpetual

Top 3 Websites for Web Accessibility

An accessible website ensures all visitors are able to use your website and understand the content regardless of age, digital skills, or disabilities. Monsido scans your site to find any possible issues that may hinder web accessibility, giving you an overview of how your website is doing, as well as recommendations on how to address these issues.

In our analysis of the 50 organisations, we found the average Web Accessibility score was 89.57%*. With the Monsido platform, we recommend organisations get an Accessibility Compliance score over 92%* to prove a path to compliance. These Top 3 finance organisations are well on their way.

*Based on the number of WCAG 2.1 A & AA checks passed on the Monsido - considering confirmed errors only and excluding items for review.
Ranking Company Name Accessibility Compliance*
1st Bendigo and Adelaide 97.98%
2nd Westpac 96.29%
3rd Hostplus 94.91%

Top 3 Websites for Content Quality Assurance

Monsido’s Quality Assurance module looks at misspellings, broken links, broken images, and readability issues. By taking on Quality Assurance, you can decrease bounce rates, increase conversions, and improve your SEO, helping you provide a better user experience to users and stakeholders. In our analysis of the 50 organisations, we found the average Content Quality Assurance score was 80.28%. We congratulate the following finance organisations on leading the way in the Content Quality Assurance category.
*Based on the number of pages without broken links, broken images, and misspellings.
Ranking Company Name Quality Assurance Compliance*
1st BankVic 99.23%
2nd Bendigo and Adelaide 99.22%
3rd Defence Bank 99.03%

Top 3 Websites for SEO

On-page SEO is still a major factor in helping search engines properly identify common errors like missing H1 tags, broken links, and too many internal links that can harm your SEO ranking and visitor experience. In our analysis of the 50 organisations, we found the average SEO Compliance score was 82.97%. We applaud the following finance organisations in leading the pack in the SEO category.

*Based on the number of pages that are compliant with all Monsido SEO checks.
Ranking Company Name SEO Compliance*
1st Youi 96.02%
2nd Defence Bank 95.84%
3rd Bendigo and Adelaide 94.35%

Top 3 Websites for Response Time

Good site performance is critical not only for user experience but also for SEO as it is a Google ranking metric. Monsido’s Heartbeat module allows you to monitor your site’s performance to ensure a smooth user experience for your visitors and avoid any potential loss in business. In our analysis of the 50 organisations, we found the average response time was 370ms. These Top 3 finance organisations should be proud of their impressive response time results.

*Average response time is based on average response time (ms) over a two week period in Monsido’s Heartbeat module.
Ranking Company Name Average response time (ms)*
1st Westpac 78ms
2nd Suncorp 81ms
3rd HESTA 86ms

All 50 Finance Organisations We Tested

We tested 50 of the top finance organisations in Australia, including banks, insurance companies, and credit unions. See your name in the list below but not as a winner above? Let us discuss your results and how you compare!

  • Allianz
  • AMP
  • ANZ
  • Australian Unity
  • AustralianSuper
  • Aware Super
  • Bank Australia
  • Bank of Melbourne
  • BankVic
  • BankWest
  • Bendigo and Adelaide
  • BoQ
  • CBUS
  • CGU
  • Citi Bank
  • Colonial First State
  • Commonwealth Bank
  • CUA
  • Defence Bank
  • Greater Bank
  • HBF
  • HCF
  • Heritage Bank
  • Hostplus
  • IAG
  • ING Australia
  • IOOF
  • Liberty Financial
  • Macquarie
  • Medibank
  • MLC
  • Mortgage Choice
  • NAB
  • Newcastle Permanent Building Society
  • NIB Group
  • People's Choice Credit Union
  • Perpetual
  • Police Bank
  • QBE
  • RACQ
  • Rest
  • St. George Bank
  • Steadfast
  • Suncorp
  • TAL
  • UBank
  • Westpac
  • Youi
  • Zurich Australia

Not on the list at all? We work with 1000s of organisations across many different sectors. We’d love the opportunity to scan your website and see how Monsido could help your organisation. Book a demo with us!

See How Your Company Scored

See your website's scan results and how your council performed in this report.

An illustration of graphs displaying analytics results inside the Monsido platform

How the rankings work


  • Scanned the main publicly facing websites of 50 of the top finance organisations in Australia using Monsido’s Web Governance software during a two-week period in March and April 2021.
  • Ranked the 50 finance organisations based on their scores in Industry Policy Compliance, Web Accessibility, Content Quality Assurance, SEO, and Response Time.
  • Calculated the overall champions based on the average (weighted) ranking in all categories, prioritising Industry Policy Compliance, Web Accessibility and Content Quality Assurance, then Response Time, and SEO.

Improve Your Accessibility Rankings

Benefits of improving accessibility:

Increased Audience

By building an accessible website, you open yourself up to a much larger audience as 1/5 of the world’s population is living with a disability that could prevent them from using your site.

Improved SEO

Many web accessibility standards overlap with good SEO practices like ensuring descriptive alt and title attributes, checking for correct HTML, and offering a site map to users.

Enhanced User Experience and Quality Assurance

Accessibility means creating a website which provides a good experience for everyone, so when you ensure a good experience for users with disabilities, you can rest assured that your overall website experience and quality will improve.

Strengthen Brand Image and Reputation

Committing to accessibility is not just good for your users, but shows you take your social responsibility seriously and can benefit your brand. So make sure to promote your accessibility efforts.

Monsido Accessibility Handbook