Top Finance Websites in Australia 2021

The Overall category highlights the best performing finance websites for Industry Compliance, Web Accessibility, Content Quality Assurance, Response Time, and SEO. Congratulations to the following finance organisations for their high rankings overall.

Monsido’s Policies tool helps financial service organisations set up automated rules that scan their sites to find content that violates brand, regulatory, and industry standards so you can ensure consistency and compliance across all contributors and regions.

We scanned all 50 finance organisations to measure their compliance with common business policies and finance industry standards. For example, ‘Find all missing financial services guide links’ and ‘Find all pages missing the word: AFSL’. We found that the average Industry Policy Compliance Score (%) was surprisingly only 46.22%. Congratulations to AMP, Hostplus, and Perpetual for leading the pack on Industry Policy Compliance.

An accessible website ensures all visitors are able to use your website and understand the content regardless of age, digital skills, or disabilities. Monsido scans your site to find any possible issues that may hinder web accessibility, giving you an overview of how your website is doing, as well as recommendations on how to address these issues.

In our analysis of the 50 organisations, we found the average Web Accessibility score was 89.57%*. With the Monsido platform, we recommend organisations get an Accessibility Compliance score over 92%* to prove a path to compliance. These Top 3 finance organisations are well on their way.

On-page SEO is still a major factor in helping search engines properly identify common errors like missing H1 tags, broken links, and too many internal links that can harm your SEO ranking and visitor experience. In our analysis of the 50 organisations, we found the average SEO Compliance score was 82.97%. We applaud the following finance organisations in leading the pack in the SEO category.

Good site performance is critical not only for user experience but also for SEO as it is a Google ranking metric. Monsido’s Heartbeat module allows you to monitor your site’s performance to ensure a smooth user experience for your visitors and avoid any potential loss in business. In our analysis of the 50 organisations, we found the average response time was 370ms. These Top 3 finance organisations should be proud of their impressive response time results.

We tested 50 of the top finance organisations in Australia, including banks, insurance companies, and credit unions. See your name in the list below but not as a winner above? Let us discuss your results and how you compare!

See your website's scan results and how your council performed in this report.

Monsido:

• Scanned the main publicly facing websites of 50 of the top finance organisations in Australia using Monsido’s Web Governance software during a two-week period in March and April 2021.
• Ranked the 50 finance organisations based on their scores in Industry Policy Compliance, Web Accessibility, Content Quality Assurance, SEO, and Response Time.
• Calculated the overall champions based on the average (weighted) ranking in all categories, prioritising Industry Policy Compliance, Web Accessibility and Content Quality Assurance, then Response Time, and SEO.